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Integrity in higher education marketing? A typology of misleading data-based claims in the university prospectus
16 references·1 citing·42 second hop
Integrity in higher education marketing? A typology of misleading data-based claims in the university prospectus (2013)Integrity in higher education marketing? …Having, being and higher education: the marketisation of the university and the transformation of the student into consumer (2009)Having, being and higher educ…What's Being Sold and To What End?: A Content Analysis of College Viewbooks (2008)What's Being Sold and To What…Which university? A study of the influence of cost and information factors on Scottish undergraduate choice (2007)Which university? A study of …The Scholarship of Teaching and Learning in Higher Education: An Evidence-Based Perspective (2007)The Scholarship of Teaching a…The impact of marketization on higher education genres — the international student prospectus as a case in point (2007)The impact of marketization o…Degrees of choice : class, race, gender and higher education (2005)Degrees of choice : class, ra…Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services (2001)Third-Party Organization Endo…'Bettering Yourself'? Discourses of risk, cost and benefit in ethnically diverse, young working-class non-participants' constructions of higher education (2000)'Bettering Yourself'? Discour…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …The Effect of Numbers on the Route to Persuasion (1984)The Effect of Numbers on the …Students' evaluations of university teaching: Dimensionality, reliability, validity, potential baises, and utility. (1984)Students' evaluations of univ…Guidelines for the advertising of services (1981)Guidelines for the advertisin…The Chronicle of Higher Education (1977)The Chronicle of Higher Educa…Deception in Advertising: A Conceptual Approach (1975)Deception in Advertising: A C…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Discovery of Grounded The…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded The…Publicidad engañosa en educación superior: definiciones, regulación y una revisión de la publicidad en prensa escrita (2016)Publicidad engañosa en educac…The Logic of Practice (1990)Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment. (1992)Risk Society, Towards a New Modernity (1994)Finding or losing yourself?: working-class relationships to education (2001)'Classification' and 'Judgement': Social class and the 'cognitive structures' of choice of Higher Education (2002)An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland (2006)Self-Concept: Validation of Construct Interpretations (1976)Meta-analysis in social research (1982)Half a minute: Predicting teacher evaluations from thin slices of nonverbal behavior and physical attractiveness. (1993)The Relationship Between Research and Teaching: A Meta-Analysis (1996)Making students' evaluations of teaching effectiveness effective: The critical issues of validity, bias, and utility. (1997)Higher Education: Handbook of Theory and Research (2007)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)To Have or to Be (1976)The Romantic Ethic and the Spirit of Modern Consumerism (1989)Higher Education: A Critical Business (1997)Hopeful tourism (2011)Student perceptions of themselves as ‘consumers’ of higher education (2016)The student-as-consumer approach in higher education and its effects on academic performance (2016)Breaking Free from Product Marketing (1977)Retail Services Advertising: The Effects of Appeal, Medium, and Service (1995)A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions (2002)Employment branding in the knowledge economy (2002)Theory Building From Cases: Opportunities And Challenges (2007)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)The Discovery of Grounded Theory (2017)Scholarship Reconsidered: Priorities of the Professoriate (1992)Peer and self assessment in massive online classes (2013)Teacher Enthusiasm: Reviewing and Redefining a Complex Construct (2015)Student evaluations of teaching are an inadequate assessment tool for evaluating faculty performance (2017)In search of higher persistence rates in distance education online programs (2003)Distance Education Trends: Integrating new technologies to foster student interaction and collaboration (2006)Study Habits, Skills, and Attitudes: The Third Pillar Supporting Collegiate Academic Performance (2008)How Many Interviews Are Enough? (2005)Seeking Qualitative Rigor in Inductive Research (2012)Working‐class boys, educational success and the misrecognition of working‐class culture (2009)Social Class and Belonging: Implications for Graduate Students' Career Aspirations (2011)How Do Aspirations Matter? (2016)
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References

  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1968The Discovery of Grounded Theory; Strategies for Qualitative Research39,440 cited
  • 1977The Chronicle of Higher Education4,317 cited
  • 1984Students' evaluations of university teaching: Dimensionality, reliability, validity, potential baises, and utility.1,017 cited
  • 2009Having, being and higher education: the marketisation of the university and the transformation of the student into consumer642 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
  • 2007The Scholarship of Teaching and Learning in Higher Education: An Evidence-Based Perspective389 cited
  • 2000'Bettering Yourself'? Discourses of risk, cost and benefit in ethnically diverse, young working-class non-participants' constructions of higher education325 cited
  • 2005Degrees of choice : class, race, gender and higher education271 cited
  • 1981Guidelines for the advertising of services250 cited
  • 2001Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services248 cited
  • 2008What's Being Sold and To What End?: A Content Analysis of College Viewbooks212 cited
  • 1975Deception in Advertising: A Conceptual Approach194 cited
  • 1984The Effect of Numbers on the Route to Persuasion

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181 cited
  • 2007Which university? A study of the influence of cost and information factors on Scottish undergraduate choice170 cited
  • 2007The impact of marketization on higher education genres — the international student prospectus as a case in point163 cited
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    • 2016Publicidad engañosa en educación superior: definiciones, regulación y una revisión de la publicidad en prensa escrita13 cited