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Recognizing and measuring brand assets · Study

BookRecognizing and measuring brand assets

Peter H. Farquhar1991

Book1991

Recognizing and measuring brand assets

Peter H. Farquhar · Jin-Seok Han · Yuji Ijiri

107 citations·0/0 files stored·Marketing Science Institute eBooks

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2000An Examination of Selected Marketing Mix Elements and Brand Equity 2001Developing and validating a multidimensional consumer-based brand equity scale 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 1995Measuring customer‐based brand equity 2009Measuring customer‐based brand equity: empirical evidence from the sportswear market in China 2013The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity 2002FiMIAM: financial method of intangible assets measurement 2009Creating brand equity in the Chinese clothing market

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Year1991

Typebook

Published1991-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations107

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2168322504

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