Impact of E-Commerce on Organization Performance: Evidence from Banking Sector of Pakistan

Abstract

In the recent years, E-banking is one of the most important revolutions in the banking sector of Pakistan. This study measures the impact of e commerce (B2B, B2C, C2C) on organization performance (Business operation, Job performance, Customer satisfaction).The sample of this research is collected from the banking sector of Pakistan by using 50 samples filling online from the period 2012 to 2013. Results show that there is positive relationship between e-commerce and organization performance and by implementing e-commerce; organizations improve its performance in terms of business operations, job performance and customer satisfaction. Major research has been withdrawn from MBA thesis subject Impact of foreign banks on domestic banks businesses.

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