Multimodal Discourse Analysis

Abstract

This article provides a brief overview of theoretical and methodological developments in multimodal discourse analysis. Multimodal discourse analysis refers to a field of academic research interested in investigating the ways in which meaning‐making practices and social interactions occur through multiple communicative modes. Stemming from various theoretical perspectives in applied linguistics, multimodal discourse analysis or multimodality explicitly highlights an analytical orientation whereby language is conceptualized as only one of the many communicative modes through which meaning‐making and social interaction are accomplished. Multimodal approaches have been employed to understand better a broad range of communicative phenomena, from language and literacy, to film, comics, corporate communication, and identity production. It is a rapidly growing domain of research and this can be attributed to the fact that all communicative phenomena are multimodal.

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