Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

13 references·16 citing·41 second hop

FromToDepth

this work references cited by second hop

References

2000Marketing management: analysis. planning. implementation and control6,649 cited
1990Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change3,240 cited
1996Mastering the Dynamics of Innovation2,500 cited
2009Diffusion of Innovations2,442 cited
2001Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth1,997 cited
1995Mastering the dynamics of innovation1,274 cited
1991Crossing the Chasm1,051 cited
1986Communication Technology: The New Media in Society785 cited
1990A Meta-Analysis of Applications of Diffusion Models583 cited
1988The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales564 cited
1992Basic Marketing: A Global-managerial Approach519 cited
1983Innovation diffusion: A new perspective455 cited
1990Determination of Adopter Categories by Using Innovation Diffusion Models453 cited

Cited by

2012Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion280 cited
2003First in, First out? The Effects of Network Externalities on Pioneer Survival

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

242 cited

2009The chilling effects of network externalities232 cited

2011A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach*227 cited

2010Customer Reactions to Service Separation183 cited

2003A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category183 cited

2010The Effects of Market Network Heterogeneity on Innovation Diffusion: An Agent‐Based Modeling Approach183 cited

2007A Critical Review of Marketing Research on Diffusion of New Products183 cited

2009Cross-country diffusion of photovoltaic systems: Modelling choices and forecasts for national adoption patterns173 cited

2004From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success170 cited

2004Understanding and managing international growth of new products170 cited

2006Research on Innovation: A Review and Agenda for Marketing Science170 cited

2008Beyond conjoint analysis: Advances in preference measurement138 cited

2011Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents125 cited

2008Functional Regression: A New Model for Predicting Market Penetration of New Products124 cited

2013Targeting Revenue Leaders for a New Product118 cited