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Developing a product innovation and technology strategy for your business · Study

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ArticleDeveloping a product innovation and technology strategy for your business

Robert G. Cooper2010

Article2010

Developing a product innovation and technology strategy for your business

Robert G. Cooper · Scott J. Edgett

100 citations·0/0 files stored·IEEE Engineering Management Review

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Business Strategies and Innovation Innovation and Knowledge Management Technology Assessment and Management

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2003Roadmapping in the corporation 2004Benchmarking Best NPD Practices-II: Strategy, Resource Allocation and Portfolio Management Are the Focus of This Second in a Three-Part Series

Cited by

2021Customer relationship management (CRM) and Innovation: A qualitative comparative analysis (QCA) in the search for improvements on the firm performance in winery sector 2015Innovation and product innovation in marketing strategy 2018Exploring the digital innovation process 2015Innovation Portfolio Management: A Synthesis and Research Agenda 1996To terminate or not an ongoing R&D project: a managerial dilemma 2014Synergy, environmental context, and new product performance: A review based on manufacturing firms 2017Going the extra mile: Managing individual motivation in radical innovation development 2018Strategic alignment of technology: Organising for technology upgrading in emerging economy firms

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Year2010

Typearticle

Published2010-01-01

VenueIEEE Engineering Management Review

ISSN-L0360-8581

Languageen

Citations100

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1109/emr.2010.5645762

openalex_workW2169890576

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