Framing the Mohammad cartoons issue

Abstract

The purpose of this article is to investigate how Swedish and US elite newspapers framed the publication of cartoons of the Muslim prophet Mohammad in a Danish newspaper in September 2005, and the events that ensued from that publication. These cartoons proved to be very controversial, and, since the original publication has been reprinted several times, continue to stir controversy. In order to investigate how different frames emerged in the news coverage, the study includes all news articles published in the selected newspapers during a six-month period from the first publication of the Mohammad cartoons. Methodologically, the study uses quantitative and qualitative content analysis. Theoretically, the study is based on framing theory and international news determinants. The results show some interesting differences as well as similarities. In the conclusions, four propositions that might be explored in future research are offered.

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