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Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system
16 references·0 citing·26 second hop
Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system (2010)Revisiting and revising Alderson’s formul…The Quarterly Journal of Economics (2024)The Quarterly Journal of Econ…A history of schools of marketing thought (2005)A history of schools of marke…Foundations of Marketing Theory: Toward a General Theory of Marketing (2002)Foundations of Marketing Theo…Basic Marketing: A Global-managerial Approach (1992)Basic Marketing: A Global-man…General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…A Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Dynamic marketing behavior : a functionalist theory of marketing (1965)Dynamic marketing behavior : …The Social Psychology of Groups (1960)The Social Psychology of Grou…The Social Psychology of Groups (1959)The Social Psychology of Grou…Social Behavior as Exchange (1958)Social Behavior as ExchangeMarketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Market Behavior and Executive Action (1958)Market Behavior and Executive…Institutional Economics (1935)Institutional EconomicsLegal Foundations of Capitalism. (1925)Legal Foundations of Capitali…Some Problems in Market Distribution (1912)Some Problems in Market Distr…Information quality benchmarks (2002)Oslo Manual (2005)Corporate Social Responsibility in Developing Countries (2009)FOUNDATION FOR A GENERAL STRAIN THEORY OF CRIME AND DELINQUENCY* (1992)Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Social Exchange Theory (2006)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The External Control of Organizations. (1978)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Social Exchange Theory (1976)What Makes Online Content Viral? (2011)Agency for International Development (1978)Manifesto for a Relational Sociology (1997)The Approach of Institutional Economics (2007)Residents' perceptions on tourism impacts (1992)The Group Engagement Model: Procedural Justice, Social Identity, and Cooperative Behavior (2003)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Consumer Value: A Framework for Analysis and Research (1999)Chapter 3 Transaction cost economics (1989)How and why capitalisms differ (2005)What enables rapid economic progress: What are the needed institutions? (2007)A Theory of Fairness, Competition, and Cooperation (1999)Boys will be Boys: Gender, Overconfidence, and Common Stock Investment (2001)The Skill Content of Recent Technological Change: An Empirical Exploration (2003)
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References

  • 2024The Quarterly Journal of Economics7,176 cited
  • 1959The Social Psychology of Groups5,898 cited
  • 1958Social Behavior as Exchange5,342 cited
  • 1960The Social Psychology of Groups2,173 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1925Legal Foundations of Capitalism.1,141 cited
  • 1935Institutional Economics662 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 1992Basic Marketing: A Global-managerial Approach519 cited
  • 1983General Theories and the Fundamental Explananda of Marketing444 cited
  • 1965Dynamic marketing behavior : a functionalist theory of marketing384 cited
  • 1958Market Behavior and Executive Action360 cited
  • 2002Foundations of Marketing Theory: Toward a General Theory of Marketing354 cited
  • 2005A history of schools of marketing thought322 cited
  • 1912Some Problems in Market Distribution287 cited

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