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Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices

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References

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546 cited

1991Bias in Quantifying Judgments537 cited

2000Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed513 cited

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2013Overindividuation in Gift Giving: Shopping for Multiple Recipients Leads Givers to Choose Unique but Less Preferred Gifts101 cited
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2016Choosing Variety for Joint Consumption71 cited
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2015The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice66 cited
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