References

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• 1996The Importance of Utility Balance in Efficient Choice Designs1,101 cited
• 1997Consumer Preference for a No‐Choice Option996 cited
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• 1994Efficient Experimental Design with Marketing Research Applications765 cited
• 2002Measuring Consumers' Willingness to Pay at the Point of Purchase745 cited
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• 2002Optimal Design for Multinomial Choice Experiments305 cited
• 2008Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?248 cited
• 2006A Comparison of Criteria to Design Efficient Choice Experiments233 cited
• 2007Heterogeneity distributions of willingness-to-pay in choice models198 cited