Article2015

Towards more marketing research on gender inequality

27 citations0/0 files storedJournal of Marketing Management

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

I am pleased to contribute a commentary to this volume of research on theorising gender and gendering theory in marketing and consumer research. It provides me, first, with an opportunity to praise...

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2011Framed by Gender 2011Framed by gender: how gender inequality persists in the modern world 1999THE GENDER SYSTEM AND INTERACTION 2009A Pragmatist Theory of Social Mechanisms 2015Automated Experiments on Ad Privacy Settings 1994Pragmatism and Social Theory 2014Investors prefer entrepreneurial ventures pitched by attractive men 1996Pragmatism and Social Theory.

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