Traditional forms of regulation have been criticized for not adequately protecting the environment. Indeed, there is evidence and growing support for the view that societal pressure can act as a social licence which induces ‘beyond compliance’ behaviour. In exploring this view, the paper (a) outlines the characteristics of the social licence; (b) assesses how these characteristics can influence the environmental behaviour of small and medium enterprises; (c) presents a model which shows that social licence pressures depend on the interplay of a range of factors; and (d) applies the model to explain why societal pressures rarely induce beyond compliance environmental behaviour among small and medium enterprises.
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