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ArticleTrade Fairs as Services

José Luis Munuera1999

Article1999

Trade Fairs as Services

José Luis Munuera · Salvador Ruíz de Maya

98 citations·0/0 files stored·Journal of Business Research

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Conferences and Exhibitions Management Marketing and Advertising Strategies Sport and Mega-Event Impacts

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References

1994From Scientific Management to Service Management 1987Assessing Trade Show Functions and Performance: An Exploratory Study 1984An Empirical Investigation of the Information Sources used during the Industrial Buying Process 1995A Three-Stage Model of Industrial Trade Show Performance 1995Do Trade Shows Pay Off?1984An Empirical Investigation of the Information Sources Used during the Industrial Buying Process 1993Improving trade show effectiveness by analyzing attendees 1992Planning and performance assessment of industrial trade shows: An exploratory study

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2010Which exhibition attributes create repeat visitation?2014Global temporary networks of clusters: structures and dynamics of trade fairs in Asian economies 2010International trade fairs as amplifiers of permanent and temporary proximities in clusters

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2001Same Time Next Year—Buyer Trade Show Motivesarticle · 5 shared references 2006Ongoing search among industrial buyersarticle · 5 shared references 2003The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international eventsarticle · 5 shared references 1992Planning and performance assessment of industrial trade shows: An exploratory studyarticle · 5 shared references 1997Generalizing about Trade Show Effectiveness: A Cross-National Comparisonarticle · 4 shared references 2010Exploring visitor experiences at trade showsarticle · 4 shared references

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Year1999

Typearticle

Published1999-01-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations98

Files0 public / 0

ShelfConferences and Exhibitions Management

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doi10.1016/s0148-2963(97)00174-4

openalex_workW2170949252

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