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Improving trade show effectiveness by analyzing attendees · Study

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ArticleImproving trade show effectiveness by analyzing attendees

Daniel C. Bello1993

Article1993

Improving trade show effectiveness by analyzing attendees

Daniel C. Bello · Ritu Lohtia

100 citations·0/0 files stored·Industrial Marketing Management

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Conferences and Exhibitions Management Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1987Assessing Trade Show Functions and Performance: An Exploratory Study 1985A Reward/Measurement Model of Organizational Buying Behavior 1978Assessing Response to Industrial Marketing Strategy 1987Buying Group Structure: Constriction at the Top 1981Patterns in industrial buying behavior 1991Couple the buying and selling teams

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1999Trade Fairs as Services 2010Which exhibition attributes create repeat visitation?2009The dynamics and characteristics of buying centre networks

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Year1993

Typearticle

Published1993-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations100

Files0 public / 0

ShelfConferences and Exhibitions Management

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doi10.1016/0019-8501(93)90027-5

openalex_workW1991477054

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