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Young Malaysians' chocolate brand familiarity: the effect of brand's country of origin and consumer consumption level
16 references·0 citing·36 second hop
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References

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  • 1978UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image

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360 cited
  • 1971Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S.318 cited
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