An investigation of web-page credibility

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10 citations0/0 files storedJournal of computing sciences in colleges

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Technology Adoption and User Behaviour Usability and User Interface Design Privacy, Security, and Data Protection

Abstract

The experiment conducted in this study compared two Web-pages to determine which was perceived as more credible. One Web-page had corporation as the source and the other a highly qualified expert. In addition, a correlation between participants' preexisting disposition to trust and credibility perception was investigated. Results indicate no difference between the corporation and expert in generating credibility. A correlation between disposition to trust and credibility was found.

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2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness 2000E-commerce: the role of familiarity and trust 2001What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology 2017Communication And Persuasion 2001A Trust Model for Consumer Internet Shopping 1999The elements of computer credibility 1999Trust, Gullibility, and Social Intelligence

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