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The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea
16 references·14 citing·32 second hop
The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea (2006)The Portrayal of Older People in Televisi…Analyzing media messages using quantitative content analysis in research (2005)Analyzing media messages usin…How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis (2001)How Chinese Children's Commer…Cultural Values Reflected in Chinese and American Television Advertising (2001)Cultural Values Reflected in …Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Cultural Values Reflected in …Using LISREL for Structural Equation Modeling: A Researcher′s Guide (1998)Using LISREL for Structural E…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Asian-Americans: Television Advertising and the “Model Minority” Stereotype (1997)Asian-Americans: Television A…Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Achieving a Productive Aging Society. (1994)Achieving a Productive Aging …Cultures and organizations: software of the mind (1992)Cultures and organizations: s…Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Cultural Differences and Adve…Chinese Values and the Search for Culture-Free Dimensions of Culture (1987)Chinese Values and the Search…Hofstede's Culture Dimensions (1984)Hofstede's Culture DimensionsCulture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…A Factor Analysis of Attitudes Toward the Aged (1969)A Factor Analysis of Attitude…Through the Lens of the Press: A Content Text Analysis on How Older Adults are Portrayed in Italian Newspapers (2017–2024) (2026)Through the Lens of the Press…Social construction of visual ageism on Iranian news websites during COVID-19 (2022)Social construction of visual…Exploring how older women want to be portrayed in advertisements (2022)Exploring how older women wan…Ageism in Media and Visual Arts (2022)Ageism in Media and Visual Ar…Ageism in Media and Visual Arts (2021)Ageism in Media and Visual Ar…(Non-)Stereotypical representations of older people in Swedish authority-managed social media (2020)(Non-)Stereotypical represent…Ageing, old age and media: Critical appraisal of knowledge practices in academic research (2019)Ageing, old age and media: Cr…The Representation of Older People in East Asian Television Advertisements (2016)The Representation of Older P…Advertising Representations of Older People in the United Kingdom and Taiwan (2015)Advertising Representations o…The representation of older people in television advertisements and social change: the case of Japan (2014)The representation of older p…Communicating Employability Enhancement Throughout the Life-Span: A National Intervention Program Aimed at Combating Age-Related Stereotypes at the Workplace (2013)Communicating Employability E…The Portrayal of Older People in Marketing Materials for Senior Centers (2012)The Portrayal of Older People…Gender Representation of Older People in Japanese Television Advertisements (2010)Gender Representation of Olde…How Older People are Represented in Japanese TV Commercials: A Content Analysis (2009)How Older People are Represen…The Scree Test For The Number Of Factors (1966)Cross-Cultural Research Methods (1980)The Confucius connection: From cultural roots to economic growth (1988)How children and adolescents spend time across the world: Work, play, and developmental opportunities. (1999)Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)The Handbook of Social Psychology (1969)Culture's Consequences: International Differences in Work-Related Values. (1983)Cultural constraints in management theories (1993)Culture and cause: American and Chinese attributions for social and physical events. (1994)An Analysis of Information Content in Television Advertising (1977)Content Analysis in Consumer Research (1977)Analyzing the cultural content of web sites (2005)A SOCIAL CAPITAL THEORY OF CAREER SUCCESS. (2001)A short form of the metacognitions questionnaire: properties of the MCQ-30 (2003)Revisiting Sample Size and Number of Parameter Estimates: Some Support for the N:q Hypothesis (2003)Computer-Mediated Discourse Analysis: An Approach to Researching Online Behavior (2004)The Content Analysis of Media Frames: Toward Improving Reliability and Validity (2008)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)The weirdest people in the world? (2010)Psychology and Culture (2004)Choice as an act of meaning: The case of social class. (2007)The Hofstede model (2010)Attitudes toward older and younger adults: A meta-analysis. (1988)The Fraboni Scale of Ageism (FSA): An Attempt at a More Precise Measure of Ageism (1990)Public awareness, attitudes and beliefs regarding intellectual disability: A systematic review (2011)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)
this work references cited by second hop

References

  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1992Cultures and organizations: software of the mind3,674 cited
  • 2005Analyzing media messages using quantitative content analysis in research2,236 cited
  • 1998Using LISREL for Structural Equation Modeling: A Researcher′s Guide2,007 cited
  • 1984Hofstede's Culture Dimensions1,546 cited
  • 1987Chinese Values and the Search for Culture-Free Dimensions of Culture1,450 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 1969A Factor Analysis of Attitudes Toward the Aged486 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 1997Asian-Americans: Television Advertising and the “Model Minority” Stereotype290 cited
  • 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
  • 1999Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials257 cited
  • 2001Cultural Values Reflected in Chinese and American Television Advertising229 cited

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1994
Achieving a Productive Aging Society.
219 cited
  • 2001How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis139 cited
  • Cited by

    • 2014The representation of older people in television advertisements and social change: the case of Japan47 cited
    • 2010Gender Representation of Older People in Japanese Television Advertisements45 cited
    • 2015Advertising Representations of Older People in the United Kingdom and Taiwan42 cited
    • 2020(Non-)Stereotypical representations of older people in Swedish authority-managed social media32 cited
    • 2016The Representation of Older People in East Asian Television Advertisements28 cited
    • 2022Exploring how older women want to be portrayed in advertisements26 cited
    • 2019Ageing, old age and media: Critical appraisal of knowledge practices in academic research23 cited
    • 2013Communicating Employability Enhancement Throughout the Life-Span: A National Intervention Program Aimed at Combating Age-Related Stereotypes at the Workplace17 cited
    • 2009How Older People are Represented in Japanese TV Commercials: A Content Analysis15 cited
    • 2022Social construction of visual ageism on Iranian news websites during COVID-196 cited
    • 2012The Portrayal of Older People in Marketing Materials for Senior Centers1 cited
    • 2022Ageism in Media and Visual Arts0 cited
    • 2021Ageism in Media and Visual Arts0 cited
    • 2026Through the Lens of the Press: A Content Text Analysis on How Older Adults are Portrayed in Italian Newspapers (2017–2024)0 cited