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Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation
16 references·8 citing·55 second hop
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References

  • 2007Box-Behnken design: An alternative for the optimization of analytical methods3,208 cited
  • 1999Bundling Information Goods: Pricing, Profits, and Efficiency1,107 cited
  • 1991Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement310 cited
  • 2003Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*302 cited
  • 2002Research Note Consumer Addressability and Customized Pricing252 cited
  • 2004Emerging trends in retail pricing practice: implications for research189 cited
  • 2007The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations160 cited
  • 2009Dynamic pricing when consumers are strategic: Analysis of posted and contingent pricing schemes150 cited
  • 2008Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approach143 cited
  • 2003Measuring Heterogeneous Reservation Prices for Product Bundles139 cited
  • 2006Measuring Cross-Category Price Effects with Aggregate Store Data136 cited
  • 2006Bundling retail products: Models and analysis107 cited
  • 2008Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions93 cited
  • 2009Technical Note—Personalized Dynamic Pricing of Limited Inventories

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81 cited
  • 2009Retail Competition and the Dynamics of Demand for Tied Goods81 cited
  • 2007Consumers' Price Sensitivities Across Complementary Categories81 cited
  • Cited by

    • 2020Complements and substitutes in online product recommendations: The differential effects on consumers’ willingness to pay61 cited
    • 2020A Business Model Framework to Characterize Digital Multisided Platforms57 cited
    • 2022Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length54 cited
    • 2016Welfare economics of review information: Implications for the online selling platform owner45 cited
    • 2023Predicting online customer purchase: The integration of customer characteristics and browsing patterns40 cited
    • 2025To adopt an online recommender system? A manufacturer’s strategic choice in a dual-channel setting13 cited
    • 2025Unveiling the impact of technology-driven factors on conspicuous consumption: a time-lagged investigation11 cited
    • 2024How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context8 cited