The Importance of Entertainment in the Shopping Center Experience: Evidence from Singapore

Muhammad bin Ibrahim · Ng Wee

51 citations0/0 files storedJournal of Real Estate Portfolio Management

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Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

Executive Summary. The existence of entertaining shopping experiences has been previously investigated, nevertheless few studies have thoroughly examined the factors that induce these experiences. Using a sequential mixed method design, involving a qualitative and quantitative sequence, this study provides insights into the factors that influence entertaining shopping experiences. In addition to retailer and customer factors, transport mode / travel factors also play an important role in enhancing a shopper's experience. Retailer factors include shopping center features, atmosphere and value-added features. Customer factors are hedonic oriented and utilitarian oriented while transport mode / travel factors incorporate effort, protection, comfort, enjoyment and tension.

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References

1951Coefficient Alpha and the Internal Structure of Tests 1954The critical incident technique.1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 2007Critical Incident Technique 1999Mixed Methodology: Combining Qualitative and Quantitative Approaches 2014An Easy Guide to Factor Analysis 1974Atmospherics as a Marketing Tool 1994Store atmosphere and purchasing behavior

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