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The Effect of Relationship Marketing on Customers’ Loyalty (Evidence from Zemen Bank)
16 references·3 citing·41 second hop
The Effect of Relationship Marketing on Customers’ Loyalty (Evidence from Zemen Bank) (2015)The Effect of Relationship Marketing on C…Business Research Methods (2022)Business Research MethodsSocial Science Research: Principles, Methods and Practices (2019)Social Science Research: Prin…The Role of Customer Gratitude in Relationship Marketing (2009)The Role of Customer Gratitud…Marketing Management (12th Edition) (2007)Marketing Management (12th Ed…Essentials of research design and methodology (2006)Essentials of research design…Effect of gender on customer loyalty: a relationship marketing approach (2006)Effect of gender on customer …Research Methodology: Methods and Techniques (2004)Research Methodology: Methods…Services, Marketing and Management (2003)Services, Marketing and Manag…Customer Relationship Management: Emerging Practice, Process, and Discipline (2002)Customer Relationship Managem…Antecedents of organizational commitment and the mediating role of job satisfaction (2001)Antecedents of organizational…Handbook of relationship marketing (2000)Handbook of relationship mark…Principles of service marketing and management (1999)Principles of service marketi…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty (2024)Pillars of Customer Retention…The Impact of Capital Structure on the Financial Performance of Financial Institutions in Ghana (2023)The Impact of Capital Structu…The Effect of Bonding, Responsiveness and Communication on Customer Retention: The Mediating Role of Customer Satisfaction (2023)The Effect of Bonding, Respon…Basics of Qualitative Research: Grounded Theory Procedures and Techniques. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2022Business Research Methods10,949 cited
  • 2004Research Methodology: Methods and Techniques10,166 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2019Social Science Research: Principles, Methods and Practices2,030 cited
  • 2007Marketing Management (12th Edition)1,026 cited
  • 2009The Role of Customer Gratitude in Relationship Marketing912 cited
  • 2006Essentials of research design and methodology825 cited
  • 1999Principles of service marketing and management687 cited
  • 2002Customer Relationship Management: Emerging Practice, Process, and Discipline682 cited
  • 2001Antecedents of organizational commitment and the mediating role of job satisfaction488 cited
  • 2000Handbook of relationship marketing380 cited
  • 2006Effect of gender on customer loyalty: a relationship marketing approach242 cited
  • 2003

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Services, Marketing and Management
173 cited

Cited by

  • 2023The Effect of Bonding, Responsiveness and Communication on Customer Retention: The Mediating Role of Customer Satisfaction26 cited
  • 2024Pillars of Customer Retention in the Services Sector: Understanding the Role of Relationship Marketing, Customer Satisfaction, and Customer Loyalty24 cited
  • 2023The Impact of Capital Structure on the Financial Performance of Financial Institutions in Ghana22 cited