Lifestyles of the Rich and Famous: Celebrity Media Diet and the Cultivation of Emerging Adults’ Materialism

Jennifer Lewallen · Brandon M. Miller · Elizabeth Behm‐Morawitz

31 citations0/0 files storedMass Communication & Society

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Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Media Influence and Health

Abstract

The present study used cultivation theory to explore the relationships between celebrity media diet and materialism for a sample of 224 emerging adults. Results indicated main effects between both celebrity magazine consumption and celebrity TV news consumption on materialism. Total celebrity media diet was also significantly related to materialism. Findings suggest that a media diet high in celebrity culture and lifestyle has significant impact on emerging adults’ preoccupation with consumerism, particularly for women. This research contributes to a growing body of literature on the effects of a celebrity-saturated media environment and the cultivation of materialistic attitudes.

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References

1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1992The image : a guide to pseudo-events in America 1976Living with Television: The Violence Profile 2004The Material Values Scale: Measurement Properties and Development of a Short Form 1998Cultivation Analysis: An Overview 2001Money Attitudes, Credit Card Use, and Compulsive Buying among American College Students 1993Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 1994Claims to Fame

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2018FANatics: Systematic literature review of factors associated with celebrity worship, and suggested directions for future research 2021Do Demographics Matter in Consumer Materialism?2018Materialistic values, brand knowledge and the mass media: Hours spent on the internet predicts materialistic values and brand knowledge

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