Articlehybrid2010

The Bottom Of The Pyramid: Key Roles For Businesses

20 citations0/0 files storedJournal of Business & Economics Research (JBER)

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Innovation and Socioeconomic Development Business Strategies and Innovation Corporate Social Responsibility and Sustainability

Abstract

The poor at the Bottom of the Pyramid (BOP) has traditionally been viewed as an unattractive segment for businesses. The lack of interest has led to various proposals to increase company participation. At the same time there is also a renewed focus on how to reduce or eliminate poverty. Companies are asked to seriously consider both objectives: making a profitable operation and eradicating poverty. For businesses, the poor can be viewed as consumers, suppliers, and employees. Each of these areas presents different challenges which are discussed. Finally, recommendations are presented to address the issues and to make the companies more effective.

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References

1990Foundations of social theory 2007The Economics of Climate Change: The Stern Review 1991Foundations of Social Theory 2018The Millennium Development Goals Report 2016The Millennium Development Goals Report 2014 2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits 2002The competitive advantage of corporate philanthropy.2013The competitive advantage of corporate philanthropy

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2021Value co-creation: a review of literature and future research agenda 2022Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment 2016Determinants of the growth aspiration: a quantitative study of Venezuelan entrepreneurs 2013Determining business models in bottom‐of‐the‐pyramid markets 2014Marketer's Mindset: Key to Develop Bottom of the Pyramid Market 2021The factors that influence small and medium enterprises’ intention to adopt the government credit program

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