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The Bottom Of The Pyramid: Key Roles For Businesses

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176 cited

2005Misfortune at the Bottom of the Pyramid148 cited

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2013Beyond Business Basics at the Base-of-the-Pyramid: The Perspectives of Multinational Corporations6 cited
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2014Economia, Marketing e Indivíduos de Baixa Renda: o interesse após uma história de indiferença3 cited
2020Business Models in the Bottom of the Pyramid Context2 cited
2014The perceived relationship between the shareholder primacy and the non-service of the bottom of the range pyramid market (BOP)0 cited