Articlehybrid2013

Influence Of Corporate Social Responsibility As Perceived By Salespeople On Their Ethical Behaviour, Attitudes And Their Turnover Intentions

Baptiste Bourdeau · Raoul Graf · Marie‐France Turcotte

12 citations0/0 files storedJournal of Business & Economics Research (JBER)

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Ethics in Business and Education Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Abstract

The ethical behavior of salespeople has become a tremendous challenge in the business world. While a great majority of big companies communicate about their Corporate Social Responsibility, this study shows for the first time that Corporate Social Responsibility (CSR) has no influence upon the ethical behavior of salespeople. However, it demonstrates that a reputation associated with CSR can be a precious management tool that can be used to act upon salespeoples satisfaction, organizational commitment and turnover intentions. More specifically, CSR policies, as perceived by salespeople, increase their satisfaction level which, in turn, decreases their turnover intention. Likewise, CSR policies, as perceived by salespeople, increase their organizational commitment, which, in turn, contributes to decrease their turnover intention. In addition, this study provides avenues to explore regarding the tools influencing the ethical behavior of salespeople. The answers of 197 salespeople were collected using an innovative recruitment method with high potentialities - social networks.

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References

1979A Three-Dimensional Conceptual Model of Corporate Performance 1979The measurement of organizational commitment 1994Marketing Research: An Applied Orientation 2002Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences 1990A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment.1974Organizational commitment, job satisfaction, and turnover among psychiatric technicians.1991Corporate Social Performance Revisited 1997Job Satisfaction: Application, Assessment, Causes, and Consequences

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2014The Influences of Corporate Social Responsibility to Customer Repurchases Intentions, Customer Word-of-Mouth Intentions and Customer Perceived Food Quality of Fast-Food Restaurants in Hong Kong and the Mediating Effects of Corporate Reputation 2019Responsible Leadership and Salespeople’s Creativity: The Mediating Effects of CSR Perceptions 2018How and when corporate social responsibility affects salespeople's organizational citizenship behaviors?: The moderating role of ethics and justice 2023PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP TURNOVER INTENTION YANG DIMEDIASI OLEH ORGANIZATIONAL COMMITMENT PADA KARYAWAN PERUSAHAAN PERBANKAN

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