References

• 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
• 1974Advertising as Information3,430 cited
• 1985Measuring Consumer Involvement Profiles2,247 cited
• 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
• 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
• 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
• 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
• 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
• 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
• 1989The Role of Attitude Accessibility in the Attitude-to-Behavior Process611 cited
• 2007The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust609 cited
• 1998The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications562 cited
• 1995When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments557 cited
• 2005AD SKEPTICISM: The Consequences of Disbelief544 cited