Perception and Adoption of Islamic Insurance in Malaysia: An Empirical Study

Olorogun Lukman Ayinde · Abdelghani Echchabi

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Islamic Finance and Banking Studies Technology Adoption and User Behaviour Halal products and consumer behavior

Abstract

Abstract: The main purpose of the study is to examine the Malaysian customers ’ willingness to adopt Islamic insurance services as well as the factors that may influence their behaviour. A total of 200 questionnaires were randomly distributed to Malaysian customers. The data analysis was done through Structural Equation Modelling and t-test. The findings indicate that the Malaysian customers are willing to adopt Islamic insurance services, and their decision is depending on two factors i.e. compatibility and awareness. The findings have great implications to the theory, to the policy makers and regulations as well as to the practitioners. Key words: Malaysia Takaful Islamic Insurance SEM T-test

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References

1991The theory of planned behavior 2019Diffusion of Innovations 1 1980Understanding Attitudes and Predicting Social Behavior 1995Understanding Information Technology Usage: A Test of Competing Models 1995Testing Structural Equation Models.2000Factors Influencing the Adoption of Internet Banking 1995Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions 2004The use of a decomposed theory of planned behavior to study Internet banking in Taiwan

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2018Moderating effects of marketing communication and financial consideration on customer attitude and intention to purchase Islamic banking products 2018Awareness and Knowledge of Takaful in Malaysia: A Survey of Malaysian Consumers 2017Conceptual framework of factors determining intentions towards the adoption of family takaful- An extension of decomposed theory of planned behaviour 2017Family Takaful in developing countries: the case of Middle East and North Africa (MENA)2014Factors Influencing the Choice of Takaful over Conventional Insurance : The Case of Malaysia

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