Article2006

Ethically Concerned, Yet Unethically Behaved”: Towards an Updated Understanding of Consumer’S (Un)Ethical Decision Making

Andreas Chatzidakis · Andrew Smith · Sally Ann Hibbert

49 citations0/0 files storedACR North American Advances

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Ethics in Business and Education Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification

Abstract

The paper complements existing research on ethical consumer behavior by examining how people cope with the psychological tensions that arise when they behave in ways that are in apparent contradiction to their expressed ethical concerns. It advances the concept of neutralization ‐ justifications that soften or eliminate the impact that norm-violating behavior might have upon self-concept and social relationships ‐ and presents hypotheses on the role of neutralization in ethical consumer decision making processes.

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1990The case for motivated reasoning.1997The Psychology of Attitudes 1957Techniques of Neutralization: A Theory of Delinquency 1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model 1986A General Theory of Marketing Ethics 1980Development in Judging Moral Issues 2001The myth of the ethical consumer – do ethics matter in purchase behaviour?2002Voluntary simplicity and the ethics of consumption

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