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Language Choice and Naming of Businesses as a Marketing Strategy: Focus on Malaysia and the Philippines
16 references·0 citing·43 second hop
Language Choice and Naming of Businesses as a Marketing Strategy: Focus on Malaysia and the Philippines (2011)Language Choice and Naming of Businesses …English in the Ecuadorian commercial context (2003)English in the Ecuadorian com…English in advertising and brand naming: sociolinguistic considerations and the case of Brazil (2002)English in advertising and br…Cultural images and different varieties of English in French television commercials (2002)Cultural images and different…Bilingual creativity in Chinese English: Ha Jin’s In the Pond (2002)Bilingual creativity in Chine…The Discourse of Advertising (2001)The Discourse of AdvertisingIdentity constructions in multilingual advertising (2001)Identity constructions in mul…Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation (1999)Ethnic Consumer Reaction to T…The Language of Advertising: Written Texts (1998)The Language of Advertising: …Persuasion, Social Influence, and Compliance Gaining (1998)Persuasion, Social Influence,…Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada (1994)Changing Media Consumption in…Discourse functions and pragmatics of mixing: advertising across cultures (1992)Discourse functions and pragm…Symbolic Values of Foreign Language Use: From the Japanese Case to a General Sociolinguistic Perspective (1991)Symbolic Values of Foreign La…A sociolinguistic analysis of English borrowings in Japanese advertising texts (1990)A sociolinguistic analysis of…English in advertising: multiple mixing and media (1987)English in advertising: multi…The power of the English language in Thai media (1986)The power of the English lang…The role of ethnocultural stereotypes and foreign languages in Japanese commercials (1984)The role of ethnocultural ste…Language and Power (1989)A Dictionary of Linguistics and Phonetics (1992)Reading images: the grammar of visual design (1996)Style shifting in commercials (2007)English in the Thai linguistic netscape (2012)Metadiscourse in online advertising: Exploring linguistic and visual metadiscourse in social media advertisements (2021)The nature of human values (1973)Culture in Action: Symbols and Strategies (1986)Standardized vs. specialized international advertising campaigns: What we have learned from a academic research in the 1990s (2004)Social networking sites and other media use, acculturation stress, and psychological well-being among East Asian college students in the United States (2014)“Digital buddies”: parasocial interactions in social media (2016)Advances in Consumer Research (2025)Speech Genres and Other Late Essays (1986)A Chinese yuppie in Beijing: Phonological variation and the construction of a new professional identity (2005)Linguistic landscape : a new approach to multilingualism (2006)Digital DiscourseLanguage in the New Media (2011)Distinction: A Social Critique of the Judgement of Taste* (2018)Modernity and Self-Identity: Self and Society in the Late Modern Age (2020)The Psychology of Interpersonal Relations. 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References

  • 2001The Discourse of Advertising1,139 cited
  • 2001Identity constructions in multilingual advertising408 cited
  • 1998Persuasion, Social Influence, and Compliance Gaining406 cited
  • 1994Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada202 cited
  • 1998The Language of Advertising: Written Texts163 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures149 cited
  • 1999Ethnic Consumer Reaction to Targeted Marketing: A Theory of Intercultural Accommodation146 cited
  • 1990A sociolinguistic analysis of English borrowings in Japanese advertising texts99 cited
  • 2003English in the Ecuadorian commercial context94 cited
  • 1984The role of ethnocultural stereotypes and foreign languages in Japanese commercials93 cited
  • 1987English in advertising: multiple mixing and media89 cited
  • 2002English in advertising and brand naming: sociolinguistic considerations and the case of Brazil81 cited
  • 1991Symbolic Values of Foreign Language Use: From the Japanese Case to a General Sociolinguistic Perspective64 cited
  • 2002Bilingual creativity in Chinese English: Ha Jin’s In the Pond54 cited
  • 2002Cultural images and different varieties of English in French television commercials

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53 cited
  • 1986The power of the English language in Thai media48 cited
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