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Consumer Socialization of U.S. Wine Consumers

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References

1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
1990Consumer Behavior and Marketing Strategy1,768 cited
2002When Generations Collide344 cited
2004The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle66 cited
2003Wine Consumption Contexts32 cited

Cited by

2015Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior31 cited
2021Drinking (wine) again: always the same, even in a pandemic?3 cited

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