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Consumer Socialization of U.S. Wine Consumers · Study

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ArticleConsumer Socialization of U.S. Wine Consumers

Janeen E. Olsen2006

Article2006

Consumer Socialization of U.S. Wine Consumers

Janeen E. Olsen · Wine Business · Elizabeth C. Thach

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Wine Industry and Tourism Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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1982Reference Group Influence on Product and Brand Purchase Decisions 1990Consumer Behavior and Marketing Strategy 2002When Generations Collide 2004The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle 2003Wine Consumption Contexts

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2015Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior 2021Drinking (wine) again: always the same, even in a pandemic?

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Year2006

Typearticle

Published2006-01-01

Languageen

Citations8

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ShelfWine Industry and Tourism

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openalex_workW2184730192

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