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Janeen E. Olsen · Study
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Author
Janeen E. Olsen
33 works
· latest 2020
· 2 institutions
cluster: provisional
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28
Citations
1,886
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Most cited in this library
Wowing the millennials: creating brand equity in the wine industry
2006 · 231 citations
A Comparison of Print Advertisements from the United States and France
1992 · 217 citations
Market segment analysis to target young adult wine drinkers
2006 · 210 citations
Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine
2007 · 156 citations
Influencing consumers’ selection of domestic versus imported products: Implications for marketing based on a model of helping behavior
1993 · 116 citations
Works
33 shown
Understanding eWinetourism Practices of European and North America Wineries
Gastronomy and Tourism
·
2020
·
3 authors
21
citations
Luxury wine: analyzing motivations of luxury wine buyers in the US market
Applied Studies in Agribusiness and Commerce
·
2019
·
2 authors
·
Open access
8
citations
Exploratory wine consumer behavior in a transitional market: The case of Poland
Wine Economics and Policy
·
2018
·
3 authors
·
Open access
23
citations
Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy
Wine Economics and Policy
·
2017
·
4 authors
·
Open access
51
citations
Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health
Wine Economics and Policy
·
2016
·
3 authors
·
Open access
80
citations
Variety seeking by wine consumers in the southern states of the US
International Journal of Wine Business Research
·
2015
·
4 authors
43
citations
Profiling the high frequency wine consumer by price segmentation in the US market
Wine Economics and Policy
·
2015
·
2 authors
·
Open access
67
citations
The impact of wine franchise laws on consumer choice and pricing
International Journal of Wine Business Research
·
2013
·
4 authors
6
citations
The impact of environmental protection and hedonistic values on organic wine purchases in the US
International Journal of Wine Business Research
·
2012
·
3 authors
67
citations
A model and exploratory study for promoting professional sales in winery visitor centers
International Journal of Wine Business Research
·
2008
·
2 authors
17
citations
International comparison of consumer choice for wine: A twelve country comparison
Adelaide Research & Scholarship (AR&S) (University of Adelaide)
·
2008
·
15 authors
·
other
·
Open access
32
citations
An Exploratory Study into Wine Drinking in Bars, Pubs And Nightclubs in the United States
·
2008
·
1 author
2
citations
Successful Practices in California Wine Exporting
Journal of International Food & Agribusiness Marketing
·
2007
·
3 authors
14
citations
Wine Marketing & Sales: Success Strategies for a Saturated Market
·
2007
·
3 authors
·
book
13
citations
Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine
Journal of Wine Research
·
2007
·
3 authors
156
citations
The Role of Service Quality in Influencing Brand Attachments at Winery Visitor Centers
Journal of Quality Assurance in Hospitality & Tourism
·
2006
·
2 authors
47
citations
Building Strategic Partnerships in Wine Marketing
Journal of Food Products Marketing
·
2006
·
2 authors
29
citations
Wowing the millennials: creating brand equity in the wine industry
Journal of Product & Brand Management
·
2006
·
3 authors
231
citations
Market segment analysis to target young adult wine drinkers
Agribusiness
·
2006
·
2 authors
210
citations
Consumer Socialization of U.S. Wine Consumers
·
2006
·
3 authors
8
citations
Designing effective wine clubs: An analysis of the components of the winery wine club
Journal of Wine Research
·
2005
·
3 authors
20
citations
The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle
International Journal of Wine Marketing
·
2004
·
2 authors
66
citations
Direct wine sales
·
2004
·
3 authors
5
citations
Consumer Self‐Confidence in Wine Purchases
International Journal of Wine Marketing
·
2003
·
3 authors
76
citations
Knowledge, Performance, and Exporter Satisfaction
Journal of Global Marketing
·
2002
·
2 authors
51
citations
Country of Origin Effects and Complimentary Marketing Channels: Is Mexican Wine More Enjoyable when Served with Mexican Food?
International Journal of Wine Marketing
·
2002
·
3 authors
14
citations
Americans’ Choice of Domestic over Foreign Products
Journal of Business Research
·
1998
·
2 authors
73
citations
The efficacy of cognition- and emotion-based “buy domestic” appeals: Conceptualization, empirical test, and managerial implications
International Business Review
·
1997
·
3 authors
26
citations
Support for Buy American Campaigns
Journal of International Consumer Marketing
·
1995
·
2 authors
18
citations
Influencing consumers’ selection of domestic versus imported products: Implications for marketing based on a model of helping behavior
Journal of the Academy of Marketing Science
·
1993
·
2 authors
116
citations
Using channels constructs to explain dealers' willingness to help manufactures combat counterfeiting
Journal of Business Research
·
1993
·
2 authors
46
citations
A Comparison of Print Advertisements from the United States and France
Journal of Advertising
·
1992
·
2 authors
217
citations
Economic Development and Channel Structure: A Multinational Study
Journal of Macromarketing
·
1990
·
2 authors
33
citations