Toward a Person × Situation Model of Selective Exposure

Abstract

The present study attempted to predict selective exposure to media messages as a function of personality and situation, which has rarely been examined in prior relevant research. Employing a quasi-experimental method, the interplay between prevailing perceived threat from the economic crisis that started in 2008 and each of the two personality types when dealing with threat – repression and sensitization – was examined to predict online news selection behavior, as unobtrusively recorded. A significant interaction between perceived threat and sensitization tendency was obtained for both the selection of financial crisis-related news and avoidance of financial crisis-unrelated news. The implications of this exclusive pattern of online news selection behavior are discussed.

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