CREATION AND IMPLEMENTATION OF THE INNOVATION STRATEGY IN THE ENTERPRISE

Abstract

The main aim of the article is on the base of detailed analysis of the literature and carried out research to develop a model of creation and subsequent implementation of innovative strategies in the enterprise. In the model of innovative strategy we focus on creating of effective system of work with innovations and knowledge of an enterprise. The paper contains recommendations for the successful implementation of innovative strategies within the enterprise. These recommendations should serve to business managers as a valuable tool in implementing an innovation strategy. There are also identified areas of potential problems at which managers must focus on achieving without-problems work with innovation in the enterprise. In research were used the following methods: comparative method, qualitative evaluation method, structured and semi-structured interviews, observation methods, document analysis method (method of content analysis) and questionnaire method.

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