Factors Affecting the Online Shopping Behavior: An Empirical Investigation in Vietnam

Abstract

Online shopping has become new type of retail shopping. It has now been adopted all over the world including Vietnam. This shopping method is still not as well known or accepted as in many other countries, and though the knowledge of online shopping in Vietnam is now beginning to increase rapidly, to know the factors influencing online shopping behavior of Vietnam consumers there are several articles written. The main objective of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. The model was assessed based on the data collected from 238 participants using a survey questionnaire. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 17 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.