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Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution
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Factors Influencing Malaysian Students' Intention to Study at a Higher Educational Institution (2009)Factors Influencing Malaysian Students' I…The impact of facilities on student choice of university (2003)The impact of facilities on s…International marketing of British education: research on the students’ perception and the UK market penetration (2003)International marketing of Br…Students’ preferences for university: a conjoint analysis (2002)Students’ preferences for uni…Higher education institution image: acorrespondence analysis approach (2001)Higher education institution …Indonesian students’ perceptions of choice criteria in the selection of a tertiary institution: strategic implications (2000)Indonesian students’ percepti…Critical success factors for international education marketing (1998)Critical success factors for …Marketing Higher Education (1985)Marketing Higher EducationStudent college choice sets: Toward an empirical characterization (1983)Student college choice sets: …DEVELOPING MARKETING STRATEGIES AND TACTICS IN HIGHER EDUCATION THROUGH TARGET MARKET RESEARCH (1981)DEVELOPING MARKETING STRATEGI…Beyond High School. (1968)The demand for higher education (1972)An Empirical Investigation of Factors Which Influence College-Going Behavior (1974)Transition from consideration of a college to the decision to apply (1994)AN EXPLORATORY STUDY OF FACTORS INFLUENCING THE DECISION OF STUDENTS TO STUDY AT UNIVERSITI SAINS MALAYSIA (2010)Exploring the Entrepreneurial Intention Among Information Technology Students (2016)Coefficient Alpha and the Internal Structure of Tests (1951)An Index of Factorial Simplicity (1974)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)International students' motivations for studying in UK HE (2007)Defining the essence of a university: lessons from higher education branding (2008)Comparing alternative instruments to measure service quality in higher education (2009)Measuring Service Quality: A Reexamination and Extension (1992)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Voice of the Customer (1993)International Students’ Choice Behavior for Higher Education at Malaysian Private Universities (2010)Exploring factors influencing international students’ decision to choose a higher education institution (2017)Principles of Marketing (1972)Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. (1987)Higher Education: Handbook of Theory and Research (2007)Emerging education hubs: the case of Singapore (2010)Examining student satisfaction with higher education services (2010)University choice: what do we know, what don’t we know and what do we still need to find out? (2015)Making Relationship Marketing Operational (1994)Strategic Marketing for Educational Institutions (1995)What is strategy (2000)Brand harmonization in the international higher education market (2007)An empirical model of international student satisfaction (2009)Vocational education in Indonesia: History, development, opportunities, and challenges (2020)Marketing Research: An Applied Orientation (1994)Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008)Readings in Attitude Theory and Measurement (1968)East-Asian Students' Choice of Canadian Graduate Schools (2007)Educational Marketing: A Review and Implications for Supporting Practice in Tertiary Education (2011)Marketing Intangible Products and Product Intangibles (1981)College Choice in America (1983)Identifying needs of potential students in tertiary education for strategy development (1998)The marketing strategies of universities in the United Kingdom (1999)Advances in Consumer Research (2025)International students' decision‐making process (2006)Universities in a competitive global marketplace (2006)University and course choice (2006)
this work references cited by second hop

References

  • 2002Students’ preferences for university: a conjoint analysis534 cited
  • 2003The impact of facilities on student choice of university433 cited
  • 1998Critical success factors for international education marketing431 cited
  • 2003International marketing of British education: research on the students’ perception and the UK market penetration418 cited
  • 2001Higher education institution image: acorrespondence analysis approach337 cited
  • 2000Indonesian students’ perceptions of choice criteria in the selection of a tertiary institution: strategic implications128 cited
  • 1985Marketing Higher Education73 cited
  • 1983Student college choice sets: Toward an empirical characterization64 cited
  • 1981DEVELOPING MARKETING STRATEGIES AND TACTICS IN HIGHER EDUCATION THROUGH TARGET MARKET RESEARCH56 cited

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