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In 1913 a phenomenon was found that, at the time, did not receive sufficient attention. Maximilien Ringelmann, a French agricultural engineer, observed that when a group of people collectively pulled on a rope, the output was less than when group members individually pulled on the rope (Kravitz and Martin, 1986; Ringelmann, 1913). The results of this finding were not considered further until 1974 when Ingham, Levinger, Graves, and Peckham recreated the experiment. The term “social loafing” was coined for the discovery that participants working in groups exert less effort than participants working individually. It was described as having a detrimental effect on individuals and the institutions associated with them (Latane, Williams, & Harkins, 1979). From there, the research evolved into five distinct categories: 1) establishing the existence of social loafing in both physical and cognitive group projects, 2) causes and deterrents of social loafing, 3) partner adaptation to group member social loafing (such as the “Sucker Effect”), 4) social loafing as a positive mechanism, and finally 5) social loafing in modern technology.
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