Regional Development: connectedness, business and learning: creating sustainable communities

Abstract

Abstract This paper is based on an ongoing research project. Its main purpose is to identify the main factors which contribute to the perceptions of success in the wine industry of Nova Scotia, Canada. The data comes from 17 different case studies related to this regional industry. These case studies take the form of interviews with winemakers, winery owners and industry stakeholders. Local demand, expansion opportunities and growing conditions are amongst the main identified factors. The identified factors were used to build a heuristic model for determining an index for the success perception by the industry. In addition to working out an index, the heuristic model can also help winery managers to perform what-if analyses by altering the weightings of the factors or compare their situation with other wineries. It is envisaged that further work to enhance this model will be carried out as part of ongoing research in this area. Key words: Wine, Industry, Heuristic, Model Introduction It is suggested that winemaking can be traced back to 5000 years ago in the Caucasus. Wine, however, the way we know it has been in existence for at least 2000 years. Hence, 2000 years of experience is more accepted in this case.

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