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Country-of-Origin (COO) Effect on Pakistani Consumers' Evaluation of French Cosmetic Products
16 references·0 citing·45 second hop
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(1983)Brand Origin Identification by Consumers: A Classification Perspective (2008)The determinants and measurement of a country brand: the country brand strength index (2010)Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay (2011)Consumer Ethnocentrism: A Test of Antecedents and Moderators (1994)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1985Measuring the Involvement Construct6,020 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE3,046 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,562 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,192 cited
  • 1995A Meta-Analysis of Country-of-Origin Effects952 cited
  • 1965Product Bias in the Central American Common Market780 cited
  • 2004Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects531 cited
  • 2005Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?470 cited
  • 2004Examining the animosity model in a country with a high level of foreign trade404 cited
  • 2007Ethnocentric beliefs and country‐of‐origin (COO) effect321 cited
  • 1991Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis284 cited
  • 2002The impact of country-of-origin cues on consumer perceptions of product quality278 cited
  • 2008The impact of national stereotypes on the country of origin effect

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255 cited
  • 1981Product Involvement and Brand Commitment245 cited
  • 2009Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality208 cited
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