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A Review Study of Developing an Advertising Strategy for Westerner’s Companies among Middle East Countries: the Islamic Perspective
15 references·1 citing·56 second hop
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References

  • 2001International Marketing Ethics from an Islamic Perspective: A Value-Maximization Approach302 cited
  • 2008The regional nature of Japanese multinational business184 cited
  • 2005Advertising of controversial products:a cross‐cultural study164 cited
  • 2004Men's and women's responses to sex role portrayals in advertisements161 cited
  • 1996How French Advertising Professionals Develop Creative Strategy119 cited
  • 2002Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude84 cited
  • 2000Cultural values and advertising in Malaysia: views from the industry83 cited
  • 2008Universal differences in advertising avoidance behavior: A cross-cultural study82 cited
  • 2002Advertising strategy and effective advertising: comparing the USA and Australia50 cited
  • 2005Measuring advertisement effectiveness—a neural network approach50 cited
  • 1999International Advertising Strategies in China: A Worldwide Survey of Foreign Advertisers49 cited
  • 2010Regionalization vs. globalization in advertising research: Insights from five decades of academic study45 cited
  • 2012Preliminary investigation of the communication effects of “taboo” themes in advertising41 cited
  • 2009Effects of country variables on young generation's attitude towards American products: a multi‐attribute perspective

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25 cited
  • 2010Entrepreneurs and trade names: evidence from the United Arab Emirates9 cited
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    • 2016Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience11 cited