PowerPoint and Other Publisher-Provided Supplemental Materials: “Oh lord. What Have We Done?”

Abstract

Whether the demand for publisher-provided supplemental materials is real or perceived, textbook publishers provide supplemental materials with nearly all of their marketing textbooks. In order to explore marketing faculty perceptions of the importance of publisher-provided supplemental materials, a self-administered questionnaire was mailed to a random sample of 600 marketing faculty at four-year colleges and universities in the United States. Results from 252 completed surveys underscore the importance and usefulness of supplemental materials with very few differences emerging across academic rank, teaching loads, and number of course preparations. With particular attention paid to PowerPoint presentation software due to its popularity and impact in educational delivery, the study concludes that supplemental materials are important in the textbook adoption decision and somewhat useful in teaching endeavors, as self-reported by faculty respondents.

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