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Allocation of Marketing Resources to Optimize Customer Equity · Study

BookAllocation of Marketing Resources to Optimize Customer Equity

Giuliano Tirenni2010

Book2010

Allocation of Marketing Resources to Optimize Customer Equity

Giuliano Tirenni

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Customer churn and segmentation Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2019Theory of games and economic behavior 1999Coherent Measures of Risk 1983Simulation Modeling and Analysis.1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.1945Theory of Games and Economic Behavior 2015Games and Decisions 1982Modern Portfolio Theory and Investment Analysis.2000Value At Risk: The New Benchmark for Managing Financial Risk

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2019https://iarjset.com/wp-content/uploads/2019/12/IARJSET.2019.61204.pdf

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2007The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Studyarticle · 18 shared references 2013A marketing view of the customer value: Customer lifetime value and customer equityarticle · 16 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 15 shared references 2007Managing Customer Relationshipschapter · 14 shared references 2010Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goodsarticle · 14 shared references 2008Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwaarticle · 14 shared references

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Year2010

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Published2010-11-11

Languageen

Citations13

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ShelfCustomer churn and segmentation

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openalex_workW2188329586

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