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Allocation of Marketing Resources to Optimize Customer Equity
16 references·1 citing·36 second hop
Allocation of Marketing Resources to Optimize Customer Equity (2010)Allocation of Marketing Resources to Opti…Theory of games and economic behavior (2019)Theory of games and economic …Games and Decisions (2015)Games and DecisionsThe Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Portfolio optimization with conditional value-at-risk objective and constraints (2001)Portfolio optimization with c…Value At Risk: The New Benchmark for Managing Financial Risk (2000)Value At Risk: The New Benchm…Some Remarks on the Value-at-Risk and the Conditional Value-at-Risk (2000)Some Remarks on the Value-at-…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Coherent Measures of Risk (1999)Coherent Measures of RiskMarket-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Decisions with Multiple Objec…Simulation Modeling and Analysis. (1983)Simulation Modeling and Analy…Modern Portfolio Theory and Investment Analysis. (1982)Modern Portfolio Theory and I…Decisions with Multiple Objectives: Preferences and Value Trade-Offs (1979)Decisions with Multiple Objec…Theory of Games and Economic Behavior (1945)Theory of Games and Economic …https://iarjset.com/wp-content/uploads/2019/12/IARJSET.2019.61204.pdf (2019)https://iarjset.com/wp-conten…Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Conditional logit analysis of qualitative choice behavior (1972)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Backtesting Value-at-Risk: A Duration-Based Approach (2004)Is gold a safe haven or a hedge for the US dollar? Implications for risk management (2013)Machine Learning in Banking Risk Management: A Literature Review (2019)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Risk management in a dynamic society: a modelling problem (1997)Best-worst multi-criteria decision-making method (2014)The Evolution of Reciprocal Altruism (1971)Characteristics of Organizational Environments and Perceived Environmental Uncertainty (1972)The New Institutionalism: Organizational Factors in Political Life (1983)Conditional value-at-risk for general loss distributions (2002)Modeling and Forecasting Realized Volatility (2003)Theory and Applications of Robust Optimization (2010)The Sharpe Ratio (1994)An Introduction to Econophysics: Correlations and Complexity in Finance (2000)Betting against beta (2013)Testing ecological models: the meaning of validation (1996)Developing Theory Through Simulation Methods (2007)Verification and validation of simulation models (2012)Toward a positive theory of consumer choice (1980)Prospect theory: An analysis of decision under risk (1988)Non-cooperative games (1989)Representative design and probabilistic theory in a functional psychology. (1955)Features of similarity. (1977)Evolutionary game dynamics (2003)
this work references cited by second hop

References

  • 2019Theory of games and economic behavior16,630 cited
  • 1999Coherent Measures of Risk8,849 cited
  • 1983Simulation Modeling and Analysis.8,697 cited
  • 1994Decisions with Multiple Objectives: Preferences and Value Tradeoffs.8,369 cited
  • 1945Theory of Games and Economic Behavior4,006 cited
  • 2015Games and Decisions3,632 cited
  • 1982Modern Portfolio Theory and Investment Analysis.3,012 cited
  • 2000Value At Risk: The New Benchmark for Managing Financial Risk2,478 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1979Decisions with Multiple Objectives: Preferences and Value Trade-Offs1,784 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2001Portfolio optimization with conditional value-at-risk objective and constraints781 cited

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  • 2000Some Remarks on the Value-at-Risk and the Conditional Value-at-Risk770 cited
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    • 2019https://iarjset.com/wp-content/uploads/2019/12/IARJSET.2019.61204.pdf28 cited