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Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets · Study

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ArticleOnline Retailing Paired with Kirana—A Formidable Combination for Emerging Markets

Piyush Kumar Sinha2015

OA

Articlebronze2015

Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets

Piyush Kumar Sinha · Srikant Gokhale · Saurabh Rawal

21 citations·0/0 files stored·Customer Needs and Solutions

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing E-commerce and Technology Innovations

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References

2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2009Business Model Design: An Activity System Perspective 2008Reinventing Your Business Model 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions 2007Multichannel customer management: Understanding the research-shopper phenomenon 1998A Theory of Shopping 2015Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration 2010The Emerging Middle Class in Developing Countries

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2019Digitalization of Small Retail Stores - Challenges in Digital Payments 2021Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia

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Year2015

Typearticle

Published2015-10-13

VenueCustomer Needs and Solutions

ISSN-L2196-291X

Languageen

Citations21

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/s40547-015-0057-9

openalex_workW2188718286

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