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The negative footprint illusion: Perceptual bias in sustainable food consumption

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References

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346 cited

2008Do social product features have value to consumers?269 cited

2010Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues258 cited

Cited by

2018It's a match when green meets healthy in sustainability labeling86 cited
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2022Perspectives: Advertising and climate change – Part of the problem or part of the solution?54 cited
2023Heuristic processing of green advertising: Review and policy implications52 cited
2018Judging the environmental impact of green consumption: Evidence of quantity insensitivity46 cited
2025Obstacles and opportunities for sustainable consumption: A comprehensive conceptual model, literature review, and research agenda26 cited
2016Biases in consumers' assessment of environmental damage in food chains and how investments in reputation can help21 cited
2022Biased Estimates of Environmental Impact in the Negative Footprint Illusion: The Nature of Individual Variation17 cited
2022The negative footprint illusion in environmental impact estimates: Methodological considerations16 cited
2021Can the negative footprint illusion be eliminated by summative priming?14 cited
2024The negative footprint illusion is exacerbated by the numerosity of environment-friendly additions: unveiling the underpinning mechanisms11 cited
2024Proud to limit the damage: Negatively framed eco-ratings motivate green intentions through anticipated pride9 cited
2024All's eco‐friendly that ends eco‐friendly: Short‐term memory effects in carbon footprint estimates of temporal item sequences7 cited
2024Conceptual and methodological considerations to the negative footprint illusion: a reply to Gorissen et al. (2024)7 cited
2023Do rational people sometimes act irrationally? A dynamic self-regulation model of sustainable consumer behavior6 cited
2026Carbon footprint judgments in context: does surrounding context produce assimilation or contrast?1 cited