Impact of Deceptive Advertisement on Consumer Psyche

Abstract

Relationships have diverse categories and have different significances and implications. Among different connections existing in this word, there is a very influencing connection that survives between a deceptive advertising and moral philosophies and ethical behavior of people. This study is carried out on nearly 150 students of COMSATS Institute of Information Technology of Sahiwal division of Pakistan to find out Impact of deceptive advertisement on consumer psyche. The Pearson correlation and regression was applied on data and results exposed a positive and a significant relationship between stakeholder interest and concern with cooperate social responsibility and moral philosophies. And cooperate social responsibility has a positive and significant result with stakeholder interest and concern. And also shows a positive relationship with moral philosophies or ethic behavior. Sample size of study was insufficient to save time, so sample size can be increased for future research. Future researches can be carried out on large amount of data and with different mechanisms of compensation practices.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 7 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.