E-COMMERCE INDUSTRY IN INDIA

Abstract

Todays world is not an ordinary world or common world; we are living in online world or Internet world for each and everything we are depending on Internet and Internet has become part and parcel of human life. We are using internet not only for browsing information or exchanging the information and also for everything what we are needed for our day today life. Yes our people are using Internet for each and everything like for booking tickets of train, bus and flight, for payments, for banking transactions, for social networking, and also for shopping of day to day needed goods. In previous days only few people who are having personal computers were using internet for only some purposes, but today almost all especially young people are using internet for different purposes. Because today people are not only having personal computers but also laptops, notebooks, tablets, palmtops and smart phones and they are having 3G, 3G + and 4G networks from them the can easily access the internet. Day by day internet users are tremendously increasing in India due to large availability of smart phones, faster networks, and cheaper broadband services and the internet transactions are also increasing and customers are attracted by the different benefits provided by online shopping and the number of online service providers also increasing. Today human life has become onlife, everything thing will be purchased through internet only and they dont want only products and services but also they need the different benefits along with the shopping like discounts, offers, big deals, different brands, variety of choices, convenience payments and delivery, and time saving. Due to all these reasons e-commerce transactions are increasing and the e-commerce industry in India is also growing day by day. The advertisement revenue by the online service provider is also increasing year by year and Compound Annual Growth Rate (CAGR) is also increasing. This paper gives a brief picture of growth of e-commerce industry in India and the present status of e-commerce industry.

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