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Predictors of online shopping in India: an empirical investigation · Study

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ArticlePredictors of online shopping in India: an empirical investigation

Urvashi Tandon2020

Article2020

Predictors of online shopping in India: an empirical investigation

41 citations·0/0 files stored·Journal of Marketing Analytics

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 1995Understanding Information Technology Usage: A Test of Competing Models 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

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2021Online Consumer Satisfaction During COVID-19: Perspective of a Developing Country 2023An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps 2021Factors influencing smartphone based online shopping: an empirical study of young Women shoppers 2023Modeling the Enablers of Consumers’ E-Shopping Behavior: A Multi-Analytic Approach

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Details

Year2020

Typearticle

Published2020-07-27

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations41

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1057/s41270-020-00084-6

openalex_workW3045707657

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2023Embedding Technology Interface and Digital Payment Drivers in the Unified Theory of Acceptance and Use of Technology 2 Model: Transforming Behavioral Intention to Sustained Intention

2023Adoption of food delivery apps during a crisis: exploring an extended technology adoption model