Understanding Online Shopping Adoption in India: Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) With Perceived Risk Application

Urvashi Tandon · Ravi Kiran · Ash Narayan Sah

71 citations0/0 files storedService Science

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The purpose of this research is to analyze perceived risk and drivers of online shopping influencing behavioral intention in India. The study empirically validates website design, cash-on-delivery (COD) mode of payment, and different facets of perceived risk with the unified theory of acceptance and use of technology(2) (UTAUT2) of Venkatesh et al. [Venkatesh V, Thong JYL, Xu X (2012) Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quart. 36(1):157–178]. Findings of the study revealed that perceived risk had a negative relation with behavioral intention, whereas the drivers were positively associated with behavioral intention. Besides analyzing cash-on-delivery mode of payment as a construct, it also includes website design to enhance application of UTUAT2 in Indian and other similar developing countries’ context. The study will help online retailers to focus in the right direction by eliminating threats and convert nonshoppers to online shoppers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 71 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 1995Understanding Information Technology Usage: A Test of Competing Models 2001Consumer perceived value: The development of a multiple item scale 1983The diffusion of innovations

Cited by

2020Refining e-shoppers’ perceived risks: Development and validation of new measurement scale 2021Online Consumer Satisfaction During COVID-19: Perspective of a Developing Country 2022Examining students’ satisfaction with online learning during the Covid-19 pandemic - an extended UTAUT2 approach 2021E-learning adoption by undergraduate architecture students: facilitators and inhibitors 2019Factors impacting customer satisfaction: an empirical investigation into online shopping in India

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.