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Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization

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778 cited

1987Future Perfect687 cited

1999Blown to Bits: How the New Economics of Information Transforms Strategy603 cited

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2010Production Planning and Control for Mass Customization – A Review of Enabling Technologies16 cited
2017The effects of multi-channel assortment integration on customer confusion15 cited
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2008Tradition Meets Technology: Can Mass Customization Succeed in China?7 cited
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