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Ethical consumerism as a key consideration for future brand strategy development in South Africa

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References

2000Measuring Corporate Citizenship in Two Countries: The Case of the United States and France654 cited
2005The Ethical Consumer650 cited
1992Consumer Perceptions of Organizations that Use Cause-Related Marketing460 cited
2003Living corporate citizenship : strategic routes to socially responsible business169 cited
2008Global Practices of Corporate Social Responsibility149 cited
2005Ethical consumers in search of markets123 cited
2017Greener Marketing108 cited
2002Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy33 cited
2005Creating Passion Brands: Getting to the Heart of Branding14 cited

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2012Consumers' expectations of furniture labels during their pre‐purchase information search: an explication of proposed furniture labelling specifications10 cited

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